Showering is an essential part of a premium bathroomFacts & Figures, Industry Insights | 18/04/2016
Showering has come a long way from the ‘Psycho’ days of wrestling with limp shower curtains and clunky perspex enclosures. The wetroom and walk-in now create a feeling of relaxed spa living and we’ve come to take this facility for granted as a standard feature in the bathroom.
In a recent survey of 1000 consumers, aged between 18 -70, conducted by for us by OnePoll, we found that over half those surveyed said that they shower daily (50%) and 62% said that they’d rather have a separate shower enclosure to combining this with their bath. So there’s a clear majority in favour of showering and having a separate space for that, with almost a quarter (24%) saying that the style of the enclosure would be the biggest influencing factor in their selection process.
With showering having the edge in daily cleansing, it’s easy to argue that showering is an essential part of a premium bathroom and style plays a very important part in the choice of enclosure. Some of the most popular designs we sell are our Coastline walk-in styles. This perhaps illustrates the increasing trend for creating the boutique hotel feel in our own homes, with the focus on quality of materials to create an opulent and indulgent feel.
Whilst style is an essential consideration, so too is space. Over half of those consumers polled said that the size of the enclosure was the most important feature of their choice. So designs that maximise on available space lend luxury to the bathroom experience. Where the layout allows, a larger footprint for showering is preferred, as we see from our premium sales, where our larger sliding doors are our best sellers, often replacing baths. However, the feeling of space doesn’t have to come entirely from floorspace; mirrored enclosures offer reflective magic that conjures light into smaller rooms. These fit the growing trend for form with function, by combining the practicality of mirroring with aesthetic impact and adding a point of style.
70% of our total Coastline sales are made up from walk-in designs, clearly demonstrating that the customer base for the premium collection favour the ease, style and freedom of minimalist screening.
Finally, it’s fair to say that the concept of premium implies choice and having the option to bathe and to shower separately, yet in equal style, must surely be the ultimate statement of luxury.