Search

Searching
Products
img
Island St Lucia Walk In

Island Collection

img
Seated Shower Tray

Shower Trays Collection

img
Wave Black Single Panel Walk-In

Wave Black Collection

img
Classic Side Panel Semi-framed

Classic Collection

img
Versatile Sealing Strip

Shower Trays Collection

img
Coastline Side Panel

Coastline Collection

img
Shower Seat – Animo RD (100KG)

Lakes Additions Collection

img
Shower Seat – Series 150 RD (120KG)

Lakes Additions Collection

img
Shower Seat – Series 200 SD (160KG)

Lakes Additions Collection

img
Wave Side Panel

Wave Collection

img
Wave Slider Door

Wave Collection

img
Wave Single Door Quadrant

Wave Collection

img
Wave Hinged Door

Wave Collection

img
Wave Double Door Quadrant

Wave Collection

img
Flexi-waste kit

Shower Trays Collection

img
Pentagon Shower Trays – Lightweight

Shower Trays Collection

img
Square Shower Trays – Lightweight

Shower Trays Collection

img
Quadrant Shower Trays – Lightweight

Shower Trays Collection

img
Square Shower Trays – Standard Height

Shower Trays Collection

img
Base Board

Shower Trays Collection

img
Base Board Accessory Kit

Shower Trays Collection

img
Classic Shower Curtain Panel

Classic Collection

img
Classic Framed Bath Screens

Classic Collection

img
Classic Square Bath Screens

Classic Collection

img
Classic Sculpted Bath Screen

Classic Collection

img
Island Hinged Bath Screen

Island Collection

img
Classic Curved Bath Screens

Classic Collection

img
Coastline Hinged Bath Screen

Coastline Collection

img
Wave Black Square Bath Screen

Wave Black Collection

img
Wave Black Slider Door

Wave Black Collection

img
Wave Black Single Door Quadrant

Wave Black Collection

img
Wave Black Side Panel

Wave Black Collection

img
Wave Black Curved Hinged Bath Screen

Wave Black Collection

img
Wave Black Curved Bath Screen

Wave Black Collection

img
Classic Shower Screen

Walk-In Collection

img
Over Bath Double Slider Door

Classic Collection

img
Lakes Stone

Shower Trays Collection

img
Wave Bi-fold Door

Wave Collection

img
Pentagon Semi-Framed

Classic Collection

img
Bi-Fold Door Semi-Framed

Classic Collection

img
Ambient

Walk-In Collection

img
Classic Walk In

Walk-In Collection

img
Alassio

Walk-In Collection

img
Wave Black Hinged Bypass Panel

Wave Black Collection

img
Riviera (Shower Panel only)

Walk-In Collection

img
Nice

Walk-In Collection

img
Andora

Walk-In Collection

img
Levanzo

Walk-In Collection

img
Rhodes

Walk-In Collection

img
Marseilles

Walk-In Collection

img
Cannes 8mm

Walk-In Collection

img
Martinique

Island Collection

img
Tobago

Island Collection

img
Cayman

Island Collection

img
Barbados

Island Collection

img
Grenada

Island Collection

img
Classic Side Panel Framed

Classic Collection

img
Pivot Door Semi-Framed

Classic Collection

img
Pivot Door – Framed

Classic Collection

img
Pentagon Framed

Classic Collection

img
Bi-Fold Door Framed

Classic Collection

img
Slider Door Framed

Classic Collection

img
Palma

Walk-In Collection

img
Nice 10mm

Walk-In Collection

img
In-Line Panel Pack

Classic Collection

img
Levanzo 10mm

Walk-In Collection

img
Cannes 10mm

Walk-In Collection

img
Handles and Profile Caps

Lakes Definitions Collection

img
Seated Shower Tray and Walk-In

Walk-In Collection

img
Corner Entry Semi-Framed

Classic Collection

img
Low Threshold Slider Door

Classic Collection

img
Slider Door Semi Framed

Classic Collection

img
Double Door Offset Quadrant

Classic Collection

img
Double Door Quadrant

Classic Collection

img
Double Door Slider Semi-Framed

Classic Collection

img
Single Door Offset Quadrant

Classic Collection

img
Single Door Quadrant

Classic Collection

img
Corner Entry Framed

Classic Collection

img
Bath Screen 8mm

Coastline Collection

img
Talsi

Coastline Collection

img
Malmo

Coastline Collection

img
Narva

Coastine Collection

img
Bergen

Coastline Collection

img
Foldaway Shower Seat – Series 500 SD

Lakes Additions Collection

img
Grab Bars & Rails – Series 500 SG

Lakes Additions Collection

img
Grab Bars & Rails – Series 400 Steel SG

Lakes Additions Collection

img
Shower Seat – Series 300 SD Shower Seat

Lakes Additons Collection

img
Shower Rails – Series 150 SG

Lakes Additons Collection

img
Easy-fit Quadrant

Classic Collection

img
Easy-fit Offset Quadrant

Classic Collection

img
Sorong Single Door Quadrant

Coastine Collection

img
Valmiera Double Door Quadrant

Coastine Collection

Home | Blog | Lakes’ virtual showroom ushers in a new era for sales, says Fayers

Lakes’ virtual showroom ushers in a new era for sales, says Fayers

Why Lakes?, Company News, Product Launch, Sales Support  |  10/09/2020

Fayers is the first independent merchant to launch Lakes innovative online showroom platform to its trade customers, and the first retailer to present the new shopping experience to consumers through the Just Add Water website.

We launched our virtual showroom concept in July as a pioneering selling tool for merchant and retail stockists and their installer and homeowner customers.

The online platform allows Lakes products to be viewed and favourited, helping merchant sales and showroom staff turn leads into orders, and upsell complementary products such as taps, showers, grab rails and shower seats. Accessed through the stockist’s own website, visitors to the Lakes showroom can also download joint-branded brochures and ask questions directly to the stockists’ staff via chat and email.

Fayers, a member of the Fortis buying group, was keen to include the Lakes virtual showroom platform on both its trade and Just Add Water consumer websites. Managing Director, and Fortis Category Director, Ken Beney says: “As a merchant and retailer, we often feature links to our trade partners and suppliers on our website, but these usually direct customers off our site and they don’t always come back to us to make a purchase. With the Lakes virtual showroom, we can offer our customers more product and technical information while keeping them within our site and hopefully securing the sale.

“As well as keeping traffic within our website and driving sales, the Lakes online showroom makes life easier for our staff as they can access it from our website – there’s no need to waste time logging in and out of websites. It’s a really exciting concept.”

After two years in development, the Lakes virtual showroom has been launched at just the right time, as online shopping has surged while access to physical showrooms has been restricted.

Lakes Sales & Marketing Director, Mike Tattam, adds: “With the current physical restrictions on visits to showrooms, stockists are keen to capitalise on the growing online trend – and that’s where our online showroom platform can help our customers grow their business. By offering an enriched virtual shop window, that integrates with stockists’ existing facilities and staff and doesn’t substitute them, our stockists can engage with more potential buyers and help their sales and showroom staff turn interest into orders.”

The online showroom platform was developed by MRA Marketing. Managing Director Lucia Di Stazio says: “We created this showroom platform to enable merchants and manufacturers to offer a personalised online experience to their trade customers, and for end user customers. Lakes has raised the bar on what manufacturers can do to help their trade partners sell. Our virtual showroom delivers an engaging, interactive online shop window to attract more visitors while providing the selling tools required to convert online traffic into orders.”

Lakes Online Showroom is at www.fayers.co.uk/products and www.justaddwater.co.uk/products. To find out how your business can benefit, call Lakes on 01684 853 870.

0
    Your Basket
    Your basket is empty