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Home | Blog | Lakes Bathrooms announces appointment of Bev Brown as managing director

Lakes Bathrooms announces appointment of Bev Brown as managing director

Lakes People, Company News  |  21/11/2016

Shower enclosure specialist, Lakes Bathrooms, has announced the appointment of its finance director, Bev Brown, to the role of managing director.

Bev, who joined Lakes at the beginning of 2012, is a Fellow of the Association of Chartered Certified Accountants and previously held a financial board level role within the logistics sector. She has helped to drive the company’s strategy for the past five years, with the business enjoying year-on-year growth.

This promotion sees Robin Craddock become chairman. In this role he succeeds his father Alan, with whom he created the business 30 years ago. This anniversary has prompted him to embrace semi-retirement and to devote more time to his family and other passions. Supporting Bev in steering the business is sales director, Steve Bates, who has worked for Lakes Bathrooms for 17 years and was promoted to the board earlier this year.

Commenting on the appointment, Robin Craddock said, “Bev has been a great asset since she joined Lakes Bathrooms and her understanding of the business makes her the ideal choice to lead the company into the future. I am delighted that we have someone of her quality and integrity to step into the position and I am confident that she will continue to drive innovation, whilst maintaining the family values that make our service so special.”

Bev will be based at the company’s headquarters in Tewkesbury, Gloucestershire, with regular travel to oversee its wholly-owned manufacturing subsidiary in Ningbo, China. She leads a team of 150 staff across the businesses’ two UK sites and China.

In accepting the new role, she said, “Lakes Bathrooms is a refreshingly dynamic company. Since its inception, it has enjoyed inspired and progressive leadership from Alan and Robin Craddock, who have always embraced positive change. Over the past five years it has been my privilege to support its continued expansion and I intend to lead the business forward in the ‘Craddock style’, which has created such long-term success.”

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