Lakes is a finalist for ‘Best PR campaign’ at the ek&bbusiness Awards 2019. The awards are part of essential kitchen & bathroom business – a monthly publication targeted at kitchen and bathroom retailers, manufacturers, distributors, designers and new-build specifiers. The annual awards bring together professionals from all corners of the KBB industry with winners announced at a gala dinner in London on the 28th November.
In 2018 we embarked on a new strategic PR programme to re-define the showering space and change perceptions. We started by redesigning our logo and changing our name from Lakes Bathrooms to Lakes Showering Spaces. This better defines what we make, and puts the emphasis on the space that enables the showering experience. A proactive PR programme soon followed, positioning Lakes as a thought-leader and the authoritative voice of the market on key trends and issues.
Mike Tattam, Sales & Marketing Director, says: “Our shift in strategy was the result of extensive research, and it is being reflected across all our marketing communications. It’s the first time Lakes has been nominated for a KBB award and we are looking forward to the ceremony in November. We wish all the finalists the best of luck!”