2019 will go down as one of those years we won’t forget. Brexit dominated the headlines and created uncertainty across all spheres of business in the UK, including the builders’ merchant and retail stockist sectors. The year also reminded us the effect weather and long periods of rain can have on business and sales.
Total Builders’ Merchant value sales in Q4 2019 were -4.0% down compared with the same quarter in 2018. Adjusted for trading days, average sales a day dropped -2.4%.
Tools (-8.5%) and Timber & Joinery (-6.7%) were particularly affected, closely followed by Heavy Building Materials (-4.6%). Kitchens & Bathrooms was among the three product sectors to report an increase over the period (+3.0%). The other two were Renewables & Water Saving (+6.4%) and Workwear & Safetywear (+5.8%).
Quarter four 2019 did not end well, with total value sales dropping -13.9% compared with Q3 2019. The drop was less marked when adjusted for trading days (-5.2%).
Most product categories reported lower value sales over the period, with sales of the seasonal category landscaping down the most, by -33.2%, followed by Heavy Building Materials (-14.8%) and Timber & Joinery Products (-13.1%). Quarter-on-quarter value sales for Kitchens & Bathrooms fell by -6.4%. The only two categories to report growth over the period were Workwear & Safetywear (+11.2%) and Plumbing, Heating & Electrical (+3.8%).
The total BMBI index for Q4 2019 was 106.4, a significant drop from 123.6 in Q3 2019. The index for Kitchens & Bathrooms was higher than the total at 114.6 for Q4 2019, but had fallen from the previous quarter (122.3).
Our Sales & Marketing Director Mike Tattam and BMBI’s Expert for Shower Enclosures & Showering, comments:
“Looking back, 2019 was a year on hold. The first quarter started promisingly, but the RMI replacement and improvement market for shower enclosures and bathroom products was weakened by constant negativity in parliament and the press over Brexit. Different channels and different regions were affected in different ways, but some stockists reported sales down by up to 10%. The final three months were particularly weak.
“However, December’s General Election appears to have been a pivotal moment. The public and business responded with relief to the prospect of clarity and stability from a big-majority Government, and the constant carping in the media has eased.
“GfK’s Consumer Confidence index rose strongly in December, by 3 points, followed by a further 2 points in January. January also saw a strong 1.9% rise in house prices, according to Nationwide. Consumer spending grew 3.9% in January, according to Barclaycard, up from a lacklustre 1% growth in December. This has yet to translate into business across all sectors, but it sets the scene for better news for the home improvement market in 2020. We expect homeowners will have the confidence to spend on their property, including investing in a new or improved bathroom.
“One of the key factors driving such investments is the increasing trend to multi-generational living. Recent research quotes a 46% increase in multi-generational living in less than a decade. Older family members are moving into their children’s homes, and the number of households with 20-34-year olds living in their parental home increased from 2.6 million in 2007 to 3.4 million in 2017.
“More people under one roof means the bathroom is one of the most used rooms in the house. Bathroom furniture and showering spaces therefore need to be robust, low maintenance, easy to clean, safe and adaptable to different needs. For example, the less mobile require low thresholds so they can get in and out of the shower without tripping, and grandparents may need a shower seat and grab rail so they can shower safely and comfortably. But these improvements do not need to be ugly or utilitarian. There’s a new generation of ‘multi-generational’ products that are smart and stylish, well matched to the spa-like modern bathrooms that have become so popular.”
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