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Lakes adds new contemporary collection to Lakes Additions

Company News, Product Launch | 18/02/2020

With the significant rise in multi-generational living and changing demographics, Lakes has added a new contemporary collection to its range of shower seats, grab rails and bars. The new Series 500, part of Lakes Additions, includes sleek, foldaway shower seats in a choice of chrome/grey and chrome/white, and smart, chrome grab rails and bars. This latest development is part of Lakes’ drive to encourage stockists to focus on the whole showering space. That means widening the scope and design of displays – beyond the usual elements of glass, style and framing – to promote comfort, confidence in the shower and safety too.

Sales & Marketing Director Mike Tattam explains: “Recent research quotes a 46% increase in multi-generational living in less than a decade as older family members move into their children’s homes, and children stay put or return to their parents’ home. More people of various ages under one roof means the bathroom is one of the most used rooms in the house, adding pressure for showering spaces to be robust, low maintenance, safe and adaptable to different needs.

“Small things can make a big difference to safety and comfort”, Mike adds. “But traditionally, optional extras like shower seats and grab rails haven’t always been the most attractive additions to your bathroom, which may have inhibited sales. Our new Series 500, however, is smart, stylish and discreet, providing all the comfort grandparents or people with limited mobility need without compromising on looks or design.

“For stockists, it’s a great opportunity for add-on sales, helping them capitalise on an important demographic trend. So, make sure to add optional extras like shower seats, bars and grab rails to displays and showrooms and make them a prominent part of how you sell. The displays will subtly prompt customers to talk to you about what they need and give you the opportunity to advise customers on what will work best for their lifestyle or project. They may not ask if they don’t see them on display, thinking they’d have to buy from a limited mobility or assisted living specialist. Displaying them will make it easier for customers to decide and buy,” concludes Mike.

Lakes Additions makes it possible for showering spaces to work for the whole family. The new Series 500 in the range takes it to another level in stylish and discreet designs.

For more information on Lakes Additions, download the 2020 #DesignedForLife brochure here or call our sales team on 01684 853 870.

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